The UFC was $44M in the hole and actively looking for buyers before they launched (and self-financed) The Ultimate Fighter television series, which fundamentally changed the trajectory of the entire company.

The Apprentice: ONE Championship Edition season 2 debuts on Netflix across Asia on December 28, with the global launch expected to follow soon after. While The Apprentice isn’t TUF, it does have a powerful enough reach to make Presidents and win over casual fans.

But is The Apprentice enough to get ONE out of its difficult financial hole? Or is it just too little, too late?